Wellness reads that inspire – 2018

This week, Balance magazine revealed its ‘Wellness 100’. Jamie Oliver leads this list of the most inspiring individuals making society ‘happier, healthier and more mindful using their voice for [...]

2018: The Year of the True Lifestyle Hotel?

Wild West Head of Wellbeing & Lifestyle, Maddi Tiscoe, shares her favourite predictions for the hotel sector for 2018 The hotel sector saw good fortune in 2017. PWC reported that last year UK [...]

THREE THINGS THAT MAKE YOU SCREAM ABOUT INFLUENCER MARKETING

We’ve been working with Social Media Influencers for around 9 years now, all in all. We’ve witnessed the birth of an industry, and the exponential growth of countless careers from all sides. With [...]

Four tips for working with influencers

2017 was a big year for the influencer industry. As a sector, its estimated worth now pushes $1 billion worldwide. With so many players in the game, delivering results that stand above the rest [...]

2017 in 6 Campaigns

As 2017 draws to a close, we’ve taken a look back over the past twelve months to select our favourite campaigns to share with you. Below are six of the best (in our opinion) – consider them [...]

One sleep until the Sleep Out at the Eden Project

Tomorrow night, I – along with the rest of the team at Wild West Communications – will be spending the night in the great outdoors, at the Eden Project Sleep Out event, to raise money for [...]

The Growing Threat to Grocery Brands

Brexit, Brexit, Brexit. It’s hard, impossible even, to avoid it when considering the retail landscape of 2017. The leave vote kick-started a chain of events, the implications of which have [...]

Wild West Guest Blog: Data Capture at Events – five golden rules from Stafford Sumner of Jarrang

Our Guest Blog series sees us spend time with a Wild West friend, be it one of our clients, a journalist or blogger, and let them tell you about their sector and some top tips. Over to [...]

Wild West Quick Draw: Belinda Shipp of Rodda’s Cornish Clotted Cream

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist or blogger, and find out what motivates them, what they love about their job, and the [...]

The time for PR is NOW!

Marketing isn’t what it used to be. With promiscuous consumers eschewing brands’ missives with ad blockers and on-demand TV, and cynical millennials distrusting brands’ social content, it’s clear [...]

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