Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Virtual Reality meets PR reality

As PRs we watched with interest as Virtual Reality technology changed the way brands approached marketing. Virtual reality – or ‘near-reality’ as it’s perhaps more helpfully defined – [...]

English Tourism Week: Cornwall is calling

As specialists in travel PR, English Tourism Week is a fitting opportunity to celebrate the fantastic destination brands that we’re lucky enough to work with. We’ve handpicked a selection of gems [...]

Bristol Named Best Place to Live in the UK – Here’s Why…

We like to think we’re ahead of the curve when it comes to future-gazing trends – it’s all part of the day job. And when we opened our second Southwest office in Bristol – we knew we were [...]

The ‘travel trend’ that remains – authenticity

Authenticity has become a frequent buzz word in travel PR. People buy from people – always have, always will. We have a duty to ensure that a brand’s content is speaking in its customers’ [...]

Why Instagram is the Perfect Destination for Travel Brands

As a communications agency specialising in travel PR, we naturally view Instagram – with its 500 million users – as a key platform for our communication programmes for our travel clients. The [...]

How to target influencers using creative mailers

Christmas is the season for giving, but here at Wild West a key tactic that we use all year round for relevant campaigns is influencer gifting – otherwise known as creative mailers in the world [...]

Bristol Celebrates its Fantastic Food and Drink Scene

We Bristolians like to do things differently, and nowhere is this more evident than on the city’s vibrant food and drink circuit. Driven by a unique culture of creativity and fierce independence, [...]

Wishing you were there… using Facebook Live in travel PR

Last week our client, Tresco Island, not only hosted Will and Kate during their royal visit to the Duchy, it also welcomed award-winning homewares designer Sophie Conran.   A key component [...]