When creating content, there are so many technical elements to get right for food, travel and lifestyle PR photo shoots. We recently worked on a content creation project for our client Clarks [...]
As PRs we watched with interest as Virtual Reality technology changed the way brands approached marketing. Virtual reality – or ‘near-reality’ as it’s perhaps more helpfully defined – [...]
Marketing isn’t what it used to be. With promiscuous consumers eschewing brands’ missives with ad blockers and on-demand TV, and cynical millennials distrusting brands’ social content, it’s clear [...]
As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]
We like to think we’re ahead of the curve when it comes to future-gazing trends – it’s all part of the day job. And when we opened our second Southwest office in Bristol – we knew we were [...]
Authenticity has become a frequent buzz word in travel PR. People buy from people – always have, always will. We have a duty to ensure that a brand’s content is speaking in its customers’ [...]
Or are we better described as practitioners in consumer or brand communications? This is a common question which vexes many a PR-chief, especially when in the process of establishing a [...]
Last night’s Oscars provided the final twist in the tale of the hype surrounding La La Land. A story that unpicks the complexities of love and pursuing your dreams in a colourful, musical, [...]