THREE THINGS THAT MAKE YOU SCREAM ABOUT INFLUENCER MARKETING

We’ve been working with Social Media Influencers for around 9 years now, all in all. We’ve witnessed the birth of an industry, and the exponential growth of countless careers from all sides. With [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

The Great Recipe Explosion

We enjoyed Bee Wilson’s recent Observer piece about the evolution of recipe distribution and how the digital age has affected the way we think about food and recipes. Bee explores the idea that [...]

Buzzfeed’s Tasty recipe for success

Virtual Reality meets PR reality

As PRs we watched with interest as Virtual Reality technology changed the way brands approached marketing. Virtual reality – or ‘near-reality’ as it’s perhaps more helpfully defined – [...]

3 Tips to Win with Creative led Social Advertising

As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]

Wild West Quick Draw: Porth Jess

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist, blogger or a content curator, and find out what motivates them and what they love about [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

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