Why Instagram is the Perfect Destination for Travel Brands

As a communications agency specialising in travel PR, we naturally view Instagram – with its 500 million users – as a key platform for our communication programmes for our travel clients. The [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

Merry Copas! Traditional turkeys gobble up the Christmas market

In PR, the preparation for Christmas begins a lot sooner than for most. Though for family-run Copas Traditional Turkeys in Berkshire, who deliver over 25,000 of the finest turkeys to households [...]

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

Why lateral thinking is the key to successful Facebook advertising

At Wild West, tailored storytelling is at the heart of everything we do. We focus on generating meaningful content that establishes real connections with audiences to help our clients stand out.  [...]

The art of investing in your team

“At Wild West, we believe it’s really important to invest in our team, giving them the time, training and resources to allow them to flourish. Our People Project was borne out of this [...]

PR tip: how to piggyback on the news agenda like a pro

Jumping on the news agenda can be one of the most effective ways to get your brand heard, often moving from a traditional media space – ie travel pages for a hotel, or food pages for a food [...]

Realigning your brand identity to reach a new audience – Volvo & Kelly’s

Volvo recently commissioned a series of films called ‘Human Made Stories’ in partnership with Sky Atlantic and Grey London. They appeal to a younger, aspirational millennial audience and [...]