Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

Merry Copas! Traditional turkeys gobble up the Christmas market

In PR, the preparation for Christmas begins a lot sooner than for most. Though for family-run Copas Traditional Turkeys in Berkshire, who deliver over 25,000 of the finest turkeys to households [...]

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Silver for #Stoplitter at the CIPR Awards

One of our 2016 highlights was a win at this year’s CIPR South of England and Channel Islands PRide Awards – our Clean Cornwall #stoplitter campaign won silver in the Community Relations campaign [...]

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

How to target influencers using creative mailers

Christmas is the season for giving, but here at Wild West a key tactic that we use all year round for relevant campaigns is influencer gifting – otherwise known as creative mailers in the world [...]

Wild West Countdown to Christmas

Working in food and travel PR means we start thinking Christmas around June, giving us plenty of time to get into the festive spirit. Combine this with the variety of Christmas treats on offer [...]

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