AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

Use your smarts: evaluating PR campaigns, the Wild Card & Wild West Way

Ten years ago, we made the decision, along with a rather forward thinking client who worked with us as our test brand, to boldly move away from traditional PR evaluating systems of AVE [...]