AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

Recipe of the week: Clarks Almond & Plum Slice

At Wild West, food PR is our foundation and we’re lucky to be working with some amazing food brands, both in the southwest and outside of the county. But we’re not selfish – we want [...]

Recipe of the week: Berry Healthy Maple Porridge

At Wild West, food PR is our foundation and we’re lucky to be working with some amazing food brands, both in the southwest and outside of the county. But we’re not selfish – we want [...]