Veganism in Vogue

It’s World Vegan Month this month, so what better time to take a closer look at what has become, in recent years, a truly global movement. Not so long ago, the decision to abstain from consuming [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Behind the scenes at a Clarks photo shoot

When creating content, there are so many technical elements to get right for food, travel and lifestyle PR photo shoots.     We recently worked on a content creation project for our client Clarks [...]

3 Tips to Win with Creative led Social Advertising

As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]

The ‘travel trend’ that remains – authenticity

Authenticity has become a frequent buzz word in travel PR. People buy from people – always have, always will. We have a duty to ensure that a brand’s content is speaking in its customers’ [...]

ARE WE STILL ‘IN PR’?

  Or are we better described as practitioners in consumer or brand communications?  This is a common question which vexes many a PR-chief, especially when in the process of establishing a [...]

PR Lessons from La La Land

Last night’s Oscars provided the final twist in the tale of the hype surrounding La La Land. A story that unpicks the complexities of love and pursuing your dreams in a colourful, musical, [...]

How to win big with competitions

January is finally over (hoorah!) and in the world of lifestyle PR, that means some of our focus in now on planning exciting new PR and digital programmes for our clients. Front of mind is how we [...]

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