Wellness reads that inspire – 2018

This week, Balance magazine revealed its ‘Wellness 100’. Jamie Oliver leads this list of the most inspiring individuals making society ‘happier, healthier and more mindful using their voice for [...]

2018: The Year of the True Lifestyle Hotel?

Wild West Head of Wellbeing & Lifestyle, Maddi Tiscoe, shares her favourite predictions for the hotel sector for 2018 The hotel sector saw good fortune in 2017. PWC reported that last year UK [...]

THREE THINGS THAT MAKE YOU SCREAM ABOUT INFLUENCER MARKETING

We’ve been working with Social Media Influencers for around 9 years now, all in all. We’ve witnessed the birth of an industry, and the exponential growth of countless careers from all sides. With [...]

Four tips for working with influencers

2017 was a big year for the influencer industry. As a sector, its estimated worth now pushes $1 billion worldwide. With so many players in the game, delivering results that stand above the rest [...]

The Great Recipe Explosion

We enjoyed Bee Wilson’s recent Observer piece about the evolution of recipe distribution and how the digital age has affected the way we think about food and recipes. Bee explores the idea that [...]

Wild West Quick Draw: Belinda Shipp of Rodda’s Cornish Clotted Cream

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist or blogger, and find out what motivates them, what they love about their job, and the [...]

English Tourism Week: Cornwall is calling

As specialists in travel PR, English Tourism Week is a fitting opportunity to celebrate the fantastic destination brands that we’re lucky enough to work with. We’ve handpicked a selection of gems [...]

The ‘travel trend’ that remains – authenticity

Authenticity has become a frequent buzz word in travel PR. People buy from people – always have, always will. We have a duty to ensure that a brand’s content is speaking in its customers’ [...]

ARE WE STILL ‘IN PR’?

  Or are we better described as practitioners in consumer or brand communications?  This is a common question which vexes many a PR-chief, especially when in the process of establishing a [...]

PR Lessons from La La Land

Last night’s Oscars provided the final twist in the tale of the hype surrounding La La Land. A story that unpicks the complexities of love and pursuing your dreams in a colourful, musical, [...]

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