Why Instagram is the Perfect Destination for Travel Brands

As a communications agency specialising in travel PR, we naturally view Instagram – with its 500 million users – as a key platform for our communication programmes for our travel clients. The [...]

Wild West Quick Draw: Porth Jess

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist, blogger or a content curator, and find out what motivates them and what they love about [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

#Foodporn – Instagram as a hot house for food trends

In recent years the phrase ‘sharing your food’ has taken on different connotations, as snapping a cheeky top-down photo during dinner to tempt your followers with has become a social norm. [...]

Instagram Algorithm – What’s changed?

So, we know that this will be one of many occasions you’ve seen an article about the Instagram algorithm and its apocalyptic effect on your brand. Fear not, we won’t take long. Over the [...]