Bristol Named Best Place to Live in the UK – Here’s Why…

We like to think we’re ahead of the curve when it comes to future-gazing trends – it’s all part of the day job. And when we opened our second Southwest office in Bristol – we knew we were [...]

How to win big with competitions

January is finally over (hoorah!) and in the world of lifestyle PR, that means some of our focus in now on planning exciting new PR and digital programmes for our clients. Front of mind is how we [...]

The War on Food Waste

This month has seen the launch of the Courtauld Commitment 2025, a campaign aiming to tackle the estimated two million tonnes of food wasted every year, coordinated by charity Wrap. Much has been [...]

AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

Wild West Quick Draw: Sarah Copas of Copas Traditional Turkeys

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist or blogger, and find out what motivates them, what they love about their job, and the [...]

How to target influencers using creative mailers

Christmas is the season for giving, but here at Wild West a key tactic that we use all year round for relevant campaigns is influencer gifting – otherwise known as creative mailers in the world [...]

Bristol Celebrates its Fantastic Food and Drink Scene

We Bristolians like to do things differently, and nowhere is this more evident than on the city’s vibrant food and drink circuit. Driven by a unique culture of creativity and fierce independence, [...]

#Foodporn – Instagram as a hot house for food trends

In recent years the phrase ‘sharing your food’ has taken on different connotations, as snapping a cheeky top-down photo during dinner to tempt your followers with has become a social norm. [...]

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