3 Tips to Win with Creative led Social Advertising

As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]

Generation Z: Hyper-connected, but can they spot fake news?

As Facebook trials a new approach to the fake-news problem – surveying their users to see if they are able to identify spoof news stories – James Naughton (professor of the public [...]

Facebook – A potential catalyst for false information

Facebook’s fake news problem has once more reared its head, with a false story about the death of the FBI agent linked to Hillary’s email leaks making the rounds on Facebook over the [...]

Why lateral thinking is the key to successful Facebook advertising

At Wild West, tailored storytelling is at the heart of everything we do. We focus on generating meaningful content that establishes real connections with audiences to help our clients stand out.  [...]