We’ve been working with Social Media Influencers for around 9 years now, all in all. We’ve witnessed the birth of an industry, and the exponential growth of countless careers from all sides. With [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Use your smarts: evaluating PR campaigns, the Wild Card & Wild West Way

Ten years ago, we made the decision, along with a rather forward thinking client who worked with us as our test brand, to boldly move away from traditional PR evaluating systems of AVE [...]

Fast and free: changes afoot at the Telegraph Media Group

Last week saw the Telegraph announce that it is ditching its digital paywall and rolling out a new free news app delivering vertically-organised and speedily-accessible content to a new user [...]

How brands are leveraging Pokemon Go in marketing

How are brands leveraging Pokemon Go in marketing? It’s been a month since the phenomenon that is Pokemon Go swept the globe – doing more for the price of Nintendo’s shares, than Kanye West ever [...]

Keep calm and… have a cream tea

How to create standout on one of the biggest political dates in the UK calendar…the EU Referendum. Now in its second year, the date (24th June) for National Cream Tea Day was set before the date [...]