Virtual Reality meets PR reality

As PRs we watched with interest as Virtual Reality technology changed the way brands approached marketing. Virtual reality – or ‘near-reality’ as it’s perhaps more helpfully defined – [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Silver for #Stoplitter at the CIPR Awards

One of our 2016 highlights was a win at this year’s CIPR South of England and Channel Islands PRide Awards – our Clean Cornwall #stoplitter campaign won silver in the Community Relations campaign [...]

The blogger tips that will help elevate your brand on social

At Stylist Live we attended a talk from award-winning travel blogger Bonnie Rakhit of the The Style Traveller, who shared insights on how to run a successful travel blog and how to keep content [...]

The Power of Content

The power of content: Celebrating 25 years of Linda McCartney Foods Wild Card and Wild West specialise in sourcing and creating brand stories, which generate content relevant to the national [...]

IBM Watson as David Ogilvy

Snapchat: a tool for brands

In a social media landscape where video rules and immersive media continues to infiltrate newsfeeds, it’s little wonder that Snapchat is enjoying a moment in the sun. The channel has over 100 [...]

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