AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]