The art of investing in your team

“At Wild West, we believe it’s really important to invest in our team, giving them the time, training and resources to allow them to flourish. Our People Project was borne out of this [...]

Realigning your brand identity to reach a new audience – Volvo & Kelly’s

Volvo recently commissioned a series of films called ‘Human Made Stories’ in partnership with Sky Atlantic and Grey London. They appeal to a younger, aspirational millennial audience and [...]

How brands are leveraging Pokemon Go in marketing

How are brands leveraging Pokemon Go in marketing? It’s been a month since the phenomenon that is Pokemon Go swept the globe – doing more for the price of Nintendo’s shares, than Kanye West ever [...]