Wild West Quickdraw: Daphne Skinnard of BBC Radio Cornwall

We’ve a very special Wild West Quick Draw to share: Assistant Editor at BBC Radio Cornwall and Deputy Lieutenant of Cornwall, Daphne Skinnard, kindly agreed answer an onslaught of questions, [...]

Wild West Guest Blog: Data Capture at Events – five golden rules from Stafford Sumner of Jarrang

Our Guest Blog series sees us spend time with a Wild West friend, be it one of our clients, a journalist or blogger, and let them tell you about their sector and some top tips. Over to [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Generation Z: Hyper-connected, but can they spot fake news?

As Facebook trials a new approach to the fake-news problem – surveying their users to see if they are able to identify spoof news stories – James Naughton (professor of the public [...]

Keep it snappy – how snapchat could transform the PR pitch

Social media is changing the way we pitch to journalists, which is no bad thing – cue snapchat. A far cry from the waffly email, Twitter’s 120 characters rule means that PR pitches need to [...]

Recipe of the week: Berry Salad with Brandy Snap Cups

At Wild West, food PR is our bread and butter (excuse the pun). We’re lucky to be working with some amazing food brands, both in the southwest and outside of the county. But we’re not selfish [...]

The art of investing in your team

“At Wild West, we believe it’s really important to invest in our team, giving them the time, training and resources to allow them to flourish. Our People Project was borne out of this [...]