The time for PR is NOW!

Marketing isn’t what it used to be. With promiscuous consumers eschewing brands’ missives with ad blockers and on-demand TV, and cynical millennials distrusting brands’ social content, it’s clear [...]

The ‘travel trend’ that remains – authenticity

Authenticity has become a frequent buzz word in travel PR. People buy from people – always have, always will. We have a duty to ensure that a brand’s content is speaking in its customers’ [...]

ARE WE STILL ‘IN PR’?

  Or are we better described as practitioners in consumer or brand communications?  This is a common question which vexes many a PR-chief, especially when in the process of establishing a [...]

PR Lessons from La La Land

Last night’s Oscars provided the final twist in the tale of the hype surrounding La La Land. A story that unpicks the complexities of love and pursuing your dreams in a colourful, musical, [...]