3 Great Things From The Digital World Last Week

Pitch perfect: how to grab the media’s attention

As you might imagine, pitching to journalists is an integral part of the work we do as a lifestyle PR agency. Crafting a killer tailored pitch is a hugely important skill, especially in this era [...]

A Rum Business: market trends for 2017

As a PR and social comms agency specialising in food and drink, alcohol market trends are naturally front of mind for us.   For the last few years, “premiumisation” has been a driving force in [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]