Sacla’, The Pesto Pioneers’ 25th Birthday

Last month the Wild West team was in Soho with the Pesto Pioneers’, Sacla’ UK, to celebrate their 25th birthday.

As part of our work to generate publicity around the Sacla’ 25th birthday, in addition to the traditional media communications and storytelling that has secured big features in target titles and bitesize coverage of our key messages, we also created an immersive Italian experience for hundreds of guests, including the great and the good of the social and foodie scenes; Nancy Dell’Olio, Craig Revel Horwood, Tom Parker Bowles, Ainsley Harriott, Francesco Mazzei and Theo Randall.

Aldo Zilli & Ainsley Harriott at the Sacla' 25th Anniversary

We could tell you more about the amazing guests, great food, fantastic set design and the traditional Italian hospitality, but it’s more fun to show you.

Our friend Aldo Zilli has made a great video that shows how we transported everyone from the streets of London to an Italian fishing village…

Alfo Zilli interviews the stars at The Sacla 25th Birthday Party

The following day, we opened up the venue again to Sacla’s consumers with the aim of helping these brand loyalists become brand ambassadors.  

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Anna Brown - Account Manager at Wild West Comms

Words: Anna Brown

Account Manager at Wild West Comms