Tresco, Isles of Scilly
Wild West’s work with Tresco includes an ongoing comms campaign, securing travel, food, gardening and news coverage in leading national and regional titles, as well as strategic brand and blogger partnerships to further raise the Island’s profile.
Utterly unspoilt and with a relaxed pace of life, Tresco Island offers the ultimate retreat from modern life. Situated less than 30 miles off the Cornish coast, this breath-taking, family-owned island enchants visitors with its white sand beaches, clear azure waters, beautiful sub-tropical gardens and world-class hospitality. A peaceful haven with a small and welcoming community, Islanders are dedicated to preserving Tresco’s wild beauty and offering an exceptional holiday experience to its guests.
Wild West was tasked with driving awareness of Tresco’s art offering as a way of attracting a wider target audience to the island. As a lead-on from this, the team developed a photo-led story using Tresco’s pop-up outdoor exhibition. As creative lead, Wild West worked closely with the artist to ensure the campaign delivered widespread awareness; tailored press trips, interviews and and wider reviews complemented a successful photo story.