The Nare Hotel
Wild West manages The Nare’s ongoing Travel PR programme, with creative PR campaigns to secure a steady stream of coverage in national and regional press. Wild West is proud to have The Nare as its longest standing client.
Overlooking Carne Beach on the beautiful Roseland Peninsula, The Nare Hotel offers classic luxury on the Cornish coast. This country house hotel, steeped in quintessential charm, is family-owned and run, and nothing is too much trouble for its friendly and attentive staff. A perfect retreat at any time of year, The Nare has a loyal multi-generational clientele, many of whom return year after year.
After one of the wettest winters on record and with Cornwall cut off from the rest of the UK for two months by the Dawlish track flooding, a strong-call-to action was required to kick start tourism to the region again.
Due to its milder climate, spring in the UK comes to Cornwall first. Wild Card worked with the great and the good in the gardening fraternity, including Wild Card client Visit Cornwall, to identify that the blooming of the Magnolia campbellii trees in Cornwall heralds the true start of spring in Britain. Wild Card developed and executed a digitally integrated communications campaign with widespread national and broadcast exposure at a key period (February-March). Room bookings were up year-on-year and Cornwall demonstrated that it was most definitely ‘open for business’.