Looe Music Festival

Wild West drives awareness of Looe Music Festival (LMF) 2018 ‘The Gathering’ via national and regional media and through an integrated social media advertising campaign. Operating as an extension of the LMF team, our digital first approach focuses on strong story-based content and collaborative stakeholder partnerships.


Established in 2011, multi-award winning Looe Music Festival is a not-for-profit three-day cultural festival that takes place at the end of the summer each year (21 to 23 September 2018). It attracts an eclectic mix of performers and welcomes 12,500 visitors per day from all over the world. The event was created by the Looe Music Festival Charitable Trust to develop cultural tourism and stimulate the local economy.