Wild West’s PR and social media strategy for Charlie Bears focuses on introducing the brand to the wider UK consumer market through profiling the company founders and positioning the collectable bears as ‘paw-fect’ gifts. In addition to core activity of storytelling, product placement and social advertising, the team also provides Charlie Bears’ in-house team with consultancy and e-marketing support to ensure a fully integrated marketing campaign.
Established in 2006, Charlie Bears makes luxurious collectable bears, each lovingly designed by founder Charlotte Morris.
Designed at The Bearhouse in Launceston, Cornwall – where all of the 2,500 Charlie Bears are creatively displayed – each handmade bear is an example of exquisite craftsmanship and attention to detail. Charlie Bears is available in 37 countries and launches 200 new bears each year to keep collectors, and those seeking something very special, happy.