British Pie Awards

Wild West takes care of all media communications relating to the Awards, including the pre and post-award coverage, activity on the day and social media campaigns.

Judges at the 2014 British Pie Awards inspect a Melton Mowbray Pork Pie.

Hundreds of pies are judged in a day by a panel of experts – from food critics and chefs to bloggers and celebrities – selecting winners in 20 classes, as well as a ‘Supreme Champion’. The British Pie Awards takes place annually in rural foodie hotspot Melton Mowbray. A celebration of the heritage and variety of pies on offer in the UK today, the Awards welcome entries from large and small producers alike, protecting and promoting regional specialities. The coveted British Pie Awards logo has become synonymous with quality and excellence in the food industry.

Case Study

We have just completed two years of British Pie Awards support, including the running the social media, website plus driving year-on-year coverage growth across all media platforms.

Tapping into the nation’s love for a pie, has enabled up to explore a variety of angles – from fun and tongue ‘n’ cheek to serious, must-know pie facts and debate.

In 2016, we specifically developed the ‘Pie Fit for the Queen’ class, in order to maximise opportunities around HM The Queen’s 90th Birthday.  This resulted in photo-led and broadcast coverage across leading national, regional and trade outlets, with over 100 media insertions.