Inspiring a future with purpose at Wild West
Georgie from Wild West here. We have been sitting on this for several weeks, bursting with excitement! But we decided it was time for some positive purposeful news so here we go…
Yes you heard it here first – we are 100% committed to people, profit and planet and are well on our way to achieving B Corp Certification. We have been working our socks off and have earned an initial B Corp assessment score of 88.5 – not only well exceeding the 80-point bar for certification but achieving an ‘excelled’ rating in the people and governance metrics.
For those that don’t know, Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp forms a community of leaders to drive a global movement of people using business as a force for good.
The rigorous B Corp assessment tool measures our entire social and environmental performance. It has been a significant team effort.
We want to be central to this global culture shift in redefining success in business and building a more inclusive and sustainable economy.
We have been inspired by many incredible brands who continue to prove that it is possible to operate a profitable business whilst caring for people and the planet. B Corp is also our way of bringing together all the extra great stuff we do. As an agency we are proud that we drive the Young & Talented Cornwall initiative – a fund to help young people reach their potential, as well as working on a pro bono basis for the Cornwall Christmas Fair at Eden Project which to date has raised over £750,000 for Macmillan Cancer Support.
We will receive official B Corporation Certification in the coming months (coronavirus dependent). Watch this space!