Wild West at 10

As Wild West turns double digits, Director, Georgie Upton, rounds up a handful of the team to celebrate its achievements and look forward to the next ten years. It’s amazing to think Wild West [...]

Book direct movement picks up pace among accommodation businesses

Roll back ten or so years ago and it was a match made in heaven; accommodation businesses had fallen head over heels for online travel agents (OTAs) such as bookings.com, lastminute.com etc. Both [...]

Why experiential events remain at the heart of PR communications

Taste it to believe it. At Wild Card and Wild West, the food and drink sector is our heartland and experiential events remain at the centre of our PR communications. But it’s about more than [...]

A shout out to the trades

It’s fair to say that in our industry the consumer media tends to enjoy the limelight. ‘Consumer’ is the glossy face of PR – the colourful, vibrant, popular version of its b2b relation. Or [...]

Bristol Foodie News from the Wild West team

As usual the Bristol food and drink scene has been humming with activity in recent weeks. The Linda’s Veggie Table event by Linda McCartney Foods (run by the Wild Card team) took place at the [...]

Wellness reads that inspire – 2018

This week, Balance magazine revealed its ‘Wellness 100’. Jamie Oliver leads this list of the most inspiring individuals making society ‘happier, healthier and more mindful using their voice for [...]

2018: The Year of the True Lifestyle Hotel?

Wild West Head of Wellbeing & Lifestyle, Maddi Tiscoe, shares her favourite predictions for the hotel sector for 2018 The hotel sector saw good fortune in 2017. PWC reported that last year UK [...]

THREE THINGS THAT MAKE YOU SCREAM ABOUT INFLUENCER MARKETING

We’ve been working with Social Media Influencers for around 9 years now, all in all. We’ve witnessed the birth of an industry, and the exponential growth of countless careers from all sides. With [...]

Four tips for working with influencers

2017 was a big year for the influencer industry. As a sector, its estimated worth now pushes $1 billion worldwide. With so many players in the game, delivering results that stand above the rest [...]

2017 in 6 Campaigns

As 2017 draws to a close, we’ve taken a look back over the past twelve months to select our favourite campaigns to share with you. Below are six of the best (in our opinion) – consider them [...]

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