2018: The Year of the True Lifestyle Hotel?

Wild West Head of Wellbeing & Lifestyle, Maddi Tiscoe, shares her favourite predictions for the hotel sector for 2018 The hotel sector saw good fortune in 2017. PWC reported that last year UK [...]

Four tips for working with influencers

2017 was a big year for the influencer industry. As a sector, its estimated worth now pushes $1 billion worldwide. With so many players in the game, delivering results that stand above the rest [...]

2017 in 6 Campaigns

As 2017 draws to a close, we’ve taken a look back over the past twelve months to select our favourite campaigns to share with you. Below are six of the best (in our opinion) – consider them [...]

2018 food & drink trends your brand needs to know about

Buckle up, because it’s that time of the year again, and over the coming months we are in for a raft of predictions on the latest trends set to impact our lives, as we move into a new year. Media [...]

Veganism in Vogue

It’s World Vegan Month this month, so what better time to take a closer look at what has become, in recent years, a truly global movement. Not so long ago, the decision to abstain from consuming [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

The Great Recipe Explosion

We enjoyed Bee Wilson’s recent Observer piece about the evolution of recipe distribution and how the digital age has affected the way we think about food and recipes. Bee explores the idea that [...]

Hat trick of wins for Wild West, including Best New Consultancy

We are very proud to announce that, at last week’s PRCA Dare Awards, we walked away with three industry accolades, including Best New Consultancy in the South West and Wales.  Since becoming an [...]