Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Wild West Guest Blog: Data Capture at Events – five golden rules from Stafford Sumner of Jarrang

Our Guest Blog series sees us spend time with a Wild West friend, be it one of our clients, a journalist or blogger, and let them tell you about their sector and some top tips. Over to [...]

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

Generation Z: Hyper-connected, but can they spot fake news?

As Facebook trials a new approach to the fake-news problem – surveying their users to see if they are able to identify spoof news stories – James Naughton (professor of the public [...]

The Advance of Citizen Journalism – Newsquest

The advance of citizen journalism was evident last week as we saw Newsquest asking readers of its South London titles to write their own stories to be published on its 11 websites (read how the [...]

Facebook – A potential catalyst for false information

Facebook’s fake news problem has once more reared its head, with a false story about the death of the FBI agent linked to Hillary’s email leaks making the rounds on Facebook over the [...]

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