Extra Tasty & Evergreen: 2018’s Big Food Trends

From foraging to fermentation, it’s no secret that food wellness has hit the mainstream. In January, The Grocer cited three food trends that were set to make waves in supermarket aisles this [...]

We’re Thinking Digital

The world keeps moving forward. The butterfly effect of technology, innovation and our insatiable appetite for compelling content is shaping a new age of media, and with it, public relations and [...]

Mare Street Market: a social media strategy to dine for

Opening a restaurant and wondering how best to launch on social? Wild West Account Executive Claire Butler explains why Mare Street Market’s social media launch strategy was bang on We’ve been [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Wild West Guest Blog: Data Capture at Events – five golden rules from Stafford Sumner of Jarrang

Our Guest Blog series sees us spend time with a Wild West friend, be it one of our clients, a journalist or blogger, and let them tell you about their sector and some top tips. Over to [...]

3 Great Things From The Digital World Last Week

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

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