How to build PR and Marketing campaigns that win using Market Intelligence

Market intelligence is the use of data to prove theory in marketing and communications (as well as many other parts of a business). In this blog, we delve into how you can apply market [...]

Purposeless travel – what purpose does it serve?

Domestic tourism is worth £86bn to the British economy according to Visit Britain, with 72% of Brits taking a holiday within the UK in 2017 alone. However, statistics also show that in 2016, [...]

3 Tips to Win with Creative led Social Advertising

As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]

3 Great Things From The Digital World Last Week

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

Why lateral thinking is the key to successful Facebook advertising

At Wild West, tailored storytelling is at the heart of everything we do. We focus on generating meaningful content that establishes real connections with audiences to help our clients stand out.  [...]

Remember to Respect the Audience’s Personal Space

Social Media, apps and push notifications on mobile devices mean that we are never truly disconnected from our digital lives. Working in digital PR & Advertising means that I am continuously [...]