Mare Street Market: a social media strategy to dine for

Opening a restaurant and wondering how best to launch on social? Wild West Account Executive Claire Butler explains why Mare Street Market’s social media launch strategy was bang on We’ve been [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Buzzfeed’s Tasty recipe for success

Wild West Comms Shortlisted for 6 PRCA Dare Awards 2017

We are delighted to have been shortlisted for six PRCA Dare Awards this year. The prestigious industry awards, for the South West and Wales, strive to seek out and reward the very best PR and [...]

Behind the scenes at a Clarks photo shoot

When creating content, there are so many technical elements to get right for food, travel and lifestyle PR photo shoots.     We recently worked on a content creation project for our client Clarks [...]

Virtual Reality meets PR reality

As PRs we watched with interest as Virtual Reality technology changed the way brands approached marketing. Virtual reality – or ‘near-reality’ as it’s perhaps more helpfully defined – [...]

Wild West Guest Blog: Data Capture at Events – five golden rules from Stafford Sumner of Jarrang

Our Guest Blog series sees us spend time with a Wild West friend, be it one of our clients, a journalist or blogger, and let them tell you about their sector and some top tips. Over to [...]

3 Tips to Win with Creative led Social Advertising

As a PR and social agency, tailored storytelling with creative content is at the heart of everything we do. Whatever platform you’re using, content that will grab the attention of the target [...]

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