Wild West and Wild Card’s Campaigns of the Year

What a year it’s been for Wild West Comms and Wild Card. We have worked with many great brands, made headlines across the red tops, broadsheets and airwaves. We have created strategically aligned [...]

How to build PR and Marketing campaigns that win using Market Intelligence

Market intelligence is the use of data to prove theory in marketing and communications (as well as many other parts of a business). In this blog, we delve into how you can apply market [...]

Purposeless travel – what purpose does it serve?

Domestic tourism is worth £86bn to the British economy according to Visit Britain, with 72% of Brits taking a holiday within the UK in 2017 alone. However, statistics also show that in 2016, [...]

Extra Tasty & Evergreen: 2018’s Big Food Trends

From foraging to fermentation, it’s no secret that food wellness has hit the mainstream. In January, The Grocer cited three food trends that were set to make waves in supermarket aisles this [...]

We’re Thinking Digital

The world keeps moving forward. The butterfly effect of technology, innovation and our insatiable appetite for compelling content is shaping a new age of media, and with it, public relations and [...]

Mare Street Market: a social media strategy to dine for

Opening a restaurant and wondering how best to launch on social? Wild West Account Executive Claire Butler explains why Mare Street Market’s social media launch strategy was bang on We’ve been [...]

Millennial Market is #1 destination for travel brands

Working in lifestyle PR, we know that all brands need to understand and engage with the millennial market – and none more so than travel brands. Millennials – those reaching young adulthood in [...]

Why Brands need to be ‘Futurologists’

Last week, we were thrilled to attend Unlocking Potential’s Future Focus event with Brand Manager at Innocent, Dan Germain, and IT Innovation Manager at John Lewis Partnership, Gavin Jones. As a [...]

Seven days of style – the growing importance of 24/7 content

To meet changing reader demands, News UK has made a significant commitment to quicker and more instantly available content for its weekend readers. This weekend (17 Sept), News UK relaunched two [...]

Buzzfeed’s Tasty recipe for success