Sacla’ asked us to…
Tell the story of how Sacla’ first brought pesto to the UK, highlighting the quality, authenticity and diversity of its range. And to further strengthen consumer recognition for Sacla’, while helping to boost existing brand loyalty.
What we did…
Our killer insight told us that the Sacla’ advocate consumer, although loving the brand, didn’t know how to articulate it to others. We therefore developed a programme to give the consumer multiple ‘nuggets’ of stories – via a ticketed consumer event, strategic brand partnerships – including the creation of a savoury Pesto ice cream, and feature storytelling – with ‘Pesto Wow How’ at the heart of every story.
What happened next?
An impressive campaign that generated strong results in target media, as well as opportunities to develop relationships with influential media stakeholders and reach out directly to the Sacla’ core audience. Driven by 1,665 Smart Media points; 32 media insertions in titles including a double page spread in Waitrose Food plus the Daily Telegraph, the Express, the Sun, Homemade, Good Things, the New Day and The Caterer.136million OTS generated.