MULTI-PLATFORM STORYTELLING

Charlie Bears asked us to…

Introduce the brand to the wider UK consumer market across traditional and social media.

What we did…

Told the story of the business and the bears – via consumer business profiling opportunities, product placement and social advertising. In addition to this core storytelling activity, the team also provided the Charlie Bears in-house team with consultancy and e-marketing support to ensure its marketing campaign was fully integrated across digital platforms.

What happened next?

The team has driven consistent brand and product coverage for Charlie Bears, including features in Telegraph Business, Guardian, Loose Woman, BBC Worldwide, Metro and Family Traveller. 26 pieces of product placement positioned Charlie Bears as the Pawfect gift. The team supported sales drives for QVC UK, USA, as well as key dates throughout the year. They presented products to a tailored audience resulting in 3.5 million people directly engaging with the brand. This saw 35K consumers click through to sales pages and generated an estimated 15-30% increase in sales during these periods.