Wild West at 10

As Wild West turns double digits, Director, Georgie Upton, rounds up a handful of the team to celebrate its achievements and look forward to the next ten years. It’s amazing to think Wild West [...]

We’re Thinking Digital

The world keeps moving forward. The butterfly effect of technology, innovation and our insatiable appetite for compelling content is shaping a new age of media, and with it, public relations and [...]

Book direct movement picks up pace among accommodation businesses

Roll back ten or so years ago and it was a match made in heaven; accommodation businesses had fallen head over heels for online travel agents (OTAs) such as bookings.com, lastminute.com etc. Both [...]

Why experiential events remain at the heart of PR communications

Taste it to believe it. At Wild Card and Wild West, the food and drink sector is our heartland and experiential events remain at the centre of our PR communications. But it’s about more than [...]

A shout out to the trades

It’s fair to say that in our industry the consumer media tends to enjoy the limelight. ‘Consumer’ is the glossy face of PR – the colourful, vibrant, popular version of its b2b relation. Or [...]

Bristol Foodie News from the Wild West team

As usual the Bristol food and drink scene has been humming with activity in recent weeks. The Linda’s Veggie Table event by Linda McCartney Foods (run by the Wild Card team) took place at the [...]

Mare Street Market: a social media strategy to dine for

Opening a restaurant and wondering how best to launch on social? Wild West Account Executive Claire Butler explains why Mare Street Market’s social media launch strategy was bang on We’ve been [...]

Get involved with Earth Day 2018

What is Earth Day? Well, it’s a worldwide annual event to show support for environmental protection that started in 1970 – and it’s taking place this Sunday. Going green is the theme, but [...]

Wellness reads that inspire – 2018

This week, Balance magazine revealed its ‘Wellness 100’. Jamie Oliver leads this list of the most inspiring individuals making society ‘happier, healthier and more mindful using their voice for [...]

2018: The Year of the True Lifestyle Hotel?

Wild West Head of Wellbeing & Lifestyle, Maddi Tiscoe, shares her favourite predictions for the hotel sector for 2018 The hotel sector saw good fortune in 2017. PWC reported that last year UK [...]