Wild West and Wild Card’s Campaigns of the Year

What a year it’s been for Wild West Comms and Wild Card. We have worked with many great brands, made headlines across the red tops, broadsheets and airwaves. We have created strategically aligned [...]

How to build PR and Marketing campaigns that win using Market Intelligence

Market intelligence is the use of data to prove theory in marketing and communications (as well as many other parts of a business). In this blog, we delve into how you can apply market [...]

Purposeless travel – what purpose does it serve?

Domestic tourism is worth £86bn to the British economy according to Visit Britain, with 72% of Brits taking a holiday within the UK in 2017 alone. However, statistics also show that in 2016, [...]

Extra Tasty & Evergreen: 2018’s Big Food Trends

From foraging to fermentation, it’s no secret that food wellness has hit the mainstream. In January, The Grocer cited three food trends that were set to make waves in supermarket aisles this [...]

Wild West at 10

As Wild West turns double digits, Director, Georgie Upton, rounds up a handful of the team to celebrate its achievements and look forward to the next ten years. It’s amazing to think Wild West [...]

We’re Thinking Digital

The world keeps moving forward. The butterfly effect of technology, innovation and our insatiable appetite for compelling content is shaping a new age of media, and with it, public relations and [...]

Book direct movement picks up pace among accommodation businesses

Roll back ten or so years ago and it was a match made in heaven; accommodation businesses had fallen head over heels for online travel agents (OTAs) such as bookings.com, lastminute.com etc. Both [...]

Why experiential events remain at the heart of PR communications

Taste it to believe it. At Wild Card and Wild West, the food and drink sector is our heartland and experiential events remain at the centre of our PR communications. But it’s about more than [...]

A shout out to the trades

It’s fair to say that in our industry the consumer media tends to enjoy the limelight. ‘Consumer’ is the glossy face of PR – the colourful, vibrant, popular version of its b2b relation. Or [...]

Bristol Foodie News from the Wild West team

As usual the Bristol food and drink scene has been humming with activity in recent weeks. The Linda’s Veggie Table event by Linda McCartney Foods (run by the Wild Card team) took place at the [...]