Book direct movement picks up pace among accommodation businesses

Roll back ten or so years ago and it was a match made in heaven; accommodation businesses had fallen head over heels for online travel agents (OTAs) such as bookings.com, lastminute.com etc. Both [...]

Why experiential events remain at the heart of PR communications

Taste it to believe it. At Wild Card and Wild West, the food and drink sector is our heartland and experiential events remain at the centre of our PR communications. But it’s about more than [...]

A shout out to the trades

It’s fair to say that in our industry the consumer media tends to enjoy the limelight. ‘Consumer’ is the glossy face of PR – the colourful, vibrant, popular version of its b2b relation. Or [...]