Wild West Quick Draw: Porth Jess

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist, blogger or a content curator, and find out what motivates them and what they love about [...]

The War on Food Waste

This month has seen the launch of the Courtauld Commitment 2025, a campaign aiming to tackle the estimated two million tonnes of food wasted every year, coordinated by charity Wrap. Much has been [...]

Five social media resolutions for your brand in 2017

Forget ‘new year, new you’ as this month we’re all about social media-specific resolutions for 2017. The below tips will help put you on track for a year of smart, strategic social media. 1) Run [...]

AVE IS DEAD! LONG LIVE SMI!

Evaluating the work we do in PR is as important to us as it is to our clients, but the traditional system of using AVE (advertising value equivalents) is widely agreed across the industry to be [...]

HYGGE: WHAT IT MEANS FOR BRANDS

Whether you’re a fan or not, it’s highly unlikely that the hygge trend will have escaped your attention this season. Listed alongside Brexit and Trumpism as a ‘word of the year’ by both Collins [...]

A taste of the new year food trends: How to eat in 2017

A new year has begun and our first week back in the Wild West office has been spent pondering one very important question in the world of food PR: what exactly will we be, eating, drinking, [...]

Wild West Quick Draw: Sarah Copas of Copas Traditional Turkeys

Our Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist or blogger, and find out what motivates them, what they love about their job, and the [...]