Merry Copas! Traditional turkeys gobble up the Christmas market

In PR, the preparation for Christmas begins a lot sooner than for most. Though for family-run Copas Traditional Turkeys in Berkshire, who deliver over 25,000 of the finest turkeys to households [...]

Wild Card and Wild West Awards 2016

Every December, we celebrate the very best of our client work, coverage success and new business wins, and we commend staff members who have really shone over the past year. The winners are [...]

Silver for #Stoplitter at the CIPR Awards

One of our 2016 highlights was a win at this year’s CIPR South of England and Channel Islands PRide Awards – our Clean Cornwall #stoplitter campaign won silver in the Community Relations campaign [...]

5 things I’ve learnt about Cornwall in the Winter

Truro-based blogger, Amanda Williams, has written a very festive blog for us this month about the wonders of Cornwall in the winter.  Amanda moved to Cornwall with her family in 2005 and started [...]

Using social media to support your key selling period

The run-up to Christmas sees a huge volume of content shared across social media, meaning it can be tricky to make sure your brand is heard. Strategic planning is vital to ensure you use social [...]

Generation Z: Hyper-connected, but can they spot fake news?

As Facebook trials a new approach to the fake-news problem – surveying their users to see if they are able to identify spoof news stories – James Naughton (professor of the public [...]

How to target influencers using creative mailers

Christmas is the season for giving, but here at Wild West a key tactic that we use all year round for relevant campaigns is influencer gifting – otherwise known as creative mailers in the world [...]

Wild West Countdown to Christmas

Working in food and travel PR means we start thinking Christmas around June, giving us plenty of time to get into the festive spirit. Combine this with the variety of Christmas treats on offer [...]

Chocolate and Cherry Scones recipe

Winter – and especially Christmas – is all about snuggling up in front of a roaring fire with loved ones and creating timeless family memories. And what better way of doing this than by escaping [...]