A charitable Christmas with Cornwall Macmillan

Working in food and lifestyle PR we’re no strangers to getting the festive feeling a little earlier than most…something that’s helped along by our work with the Cornwall Macmillan Christmas Fair. [...]

The art of investing in your team

“At Wild West, we believe it’s really important to invest in our team, giving them the time, training and resources to allow them to flourish. Our People Project was borne out of this [...]

PR tip: how to piggyback on the news agenda like a pro

Jumping on the news agenda can be one of the most effective ways to get your brand heard, often moving from a traditional media space – ie travel pages for a hotel, or food pages for a food [...]

Realigning your brand identity to reach a new audience – Volvo & Kelly’s

Volvo recently commissioned a series of films called ‘Human Made Stories’ in partnership with Sky Atlantic and Grey London. They appeal to a younger, aspirational millennial audience and [...]

Wishing you were there… using Facebook Live in travel PR

Last week our client, Tresco Island, not only hosted Will and Kate during their royal visit to the Duchy, it also welcomed award-winning homewares designer Sophie Conran.   A key component [...]

Paws for thought

With a significant growth in spending on pet food over the past five years – up by 37% since 2011 – Wild West had been strategically seeking a pet food brand, and was delighted to begin [...]